Our products are all about prevention of damage to and protection of African natural hair. We use what nature provides to formulate hair care products that support African Women’s Hair Care needs. We bring out your shine, we bring out your Afro Confidence.
Natural African hair is prone to damage that can be caused by a number factors including the sun and various hair maintenance techniques, like plaiting and pulling of the hair which causes damage to the hairline. Other methods that add to this challenge is the use of wigs as well as unsuitable and unnatural hair products that can cause further damage to natural hair.
Our love for African natural hair led us to research and formulate a hair care range of products that help restore moisture, nourish and stimulate African natural hair growth. Our products are infused with natural oils, vitamins and herbs to ensure your hair is strengthened, can withstand the harsh elements and is restored to its natural beauty and shine.
We love African natural hair. We bring out the shine and Afro Confidence in African hair.